These two issues of SEO and Social Media should work as a team to inform your other marketing tactics about the value of specific semantics and related terminology that should be used to influence your intended target market to use your selected keywords and related terminology in their online searches for your online content.
SEO has changed over the years from purely a string function to now include a host of new issues and comes in three parts
1) #IPSEO or In Page Search Engine Optimisation
2) #OPSEO or Off Page Search Engine Optimisation
3) #OLSEO or Off Line Search Engine Optimization
the first two (IPSEO and OPSEO) are well known and used extensively however the third option here OLSEO or Off Line Search engine Optimization is not clearly understood though it is widely used (unknowingly) by a large section of the marketing industry. The issue with OLSEO is that most folks do not connect their offline marketing with their online marketing and treat the two as separate entities, which have no relationship at all. this is how ever rather short sighted, as the off line world is where your marketing, sales and front end office staff actually connect and communicate eyeball to eyeball with your customers who are the core of your intended target market audience.
The off line environment such as news paper and other print marketing gets your intended target audience ( customer base ) to use your selected keywords and other semantically related terminology when search for your products services or information within the online environment.
This means that one could nearly replace ONLINE MARKETING with SEO
SEO has really changed drastically since the introduction of the GOOGLE HUMMING BIRD ALGORITHM, but most marketing staff have no clue that #GOOGLEHUMMINGBIRD actually exists and even less know what the #HUMMINGBIRDALGO does.
see here for more http://4ubrand.blogspot.co.za/p/blog-page.html