OLSEO or OFF LINE SEARCH ENGINE OPTIMISATION is a new way of thinking about search queries as part of the SEO (Search Engine Optimisation) industry.
In the past SEO was only about key words, then the Google HUMMINGBIRD algorithm stepped into the picture and turned all search issues upside down and inside out. The Google HUMMINGBIRD algorithm introduced a whole host of new search engine optimisation value indicators or variables that search engines use to match a search query to an online resource, and then display that as an item in the SERP or Search Engine Results page.
Many of the new SEOVI or Search Engine Optimisation value inductors that came along with GOOGLE HUMMINGBIRD, and the related SEMANTIC SEARCH issues, are not within the original source information within the page. These Search Engine Optimisation Value Indicators live within the social media based #OPSEO (Off Page Search Engine Optimization) efforts of your Search Engine Optimization team, as well as related comment streams and other semantically linked content.
SEO or search engine optimisation suddenly had to be re-invented and tackled from a very different perspective. We at the INFO4U team thus introduced a marketing philosophy called FUFISM or Functional User Friendly Integrated Social media. When practicing FUFISM based marketing the social media plays a vital role within the Search Engine Optimisation industry by delivering most of the new OPSEOVI or Off Page Search Engine Optimization Value Indicators to the search engines through their direct associations with the online content in question. This delivery of the new SEOVI;s is done through the links within the social media posts to the content in question. The many semantic connections and associated social media network signals are also factored in and these social media driven SEOVI (Search Engine Optimisation Value Indicators) are becoming ever more valuable to search engines as they learn how to manage and interpret these new SEOVI
It should also be noted here that search engines view each social media post as a stand alone web page that has all the standard old school Search Engine Optimisation Value Indicators such as but not limited to :
key word values
page title values
page description values
These SEOVI are thus passed along to the SEA's (Search Engine Algorithms) which process them and store the results in data bases for future use in determining SERP's. The info in these data bases is used in the application of deeper level algorithms that match this data to search queries in meaningful and managed ways. Each social media post that links to your online content thus adds extra semantic value and associated Search engine Optimisation Value indicators to your online content, thus improving your chances of having your online content matched to a search query.
From our FUFISM based marketing perspective SEO or search engine optimisation is now divided into two sections with three categories. The first or primary section is #IPSEO or In Page Search Engine Optimisation, and the second section is #OPSEO or Off Page Search Engine Optimisation.
OPSEO is divided into two categories and the first is On Line Off Page Search engine Optimization while the second is Off Line Off Page Search Engine Optimisation
the categories that we at INFO4U use and have named as part of our FUFISM based marketing strategies are thus
1) #IPSEO or In Page Search Engine Optimization
2) #OPSEO or Off Page Search Engine Optimisation
3) #OLSEO or Off Line Search Engine Optimisation.
We have previously discussed both IPSEO and OPSEO at length in many different places, but OLSEO has not been discussed any where. Before we discuss OLSEO we will need to define SEO in a manner that makes the conversation that follows more meaningful. There are many definitions of SEO and they are actually quite different, as these definitions of SEO have been framed to suit the marketing concept being discussed. So we would like to use the following definition of SEO.