Monday, December 09, 2013

Basic information flow issues for FUFISM based marketing


FUFISM  is a marketing philosophy where the social media forms the core element in your marketing strategies and is integrated into your total marketing plan as the main communication platform which is dictated by company policy. 

#FUFISM is an acronym for Functional User Friendly Integrated Social Media, and is a very far reaching  marketing strategy which includes all the different aspects of SEO (Search Engine Optimisation) and is extremely target market focused. A FUFISM based marketing campaign originates with the management deciding on a  product / service or idea that they want marketed, then giving the marketing team a directive to develop a strategy that would achieve the purpose, aims and objectives within the company's marketing policy framework.

The marketing team will then establish a target market audience and generate some content around the product / service or idea that the management has instructed them to market, which is target market specific.  Once they have the content and have established a content marketing strategy, the marketing team would start by establishing a web page or group of web pages where the target market focused call to action statement and the conversion funnel end point are accommodated.

Next step is to write one or more blog posts marketing the web pages in question, which is followed up by using the social media to market both the blog posts associated with the web pages as well as the web pages themselves.  This is then backed up with the necessary social media links and social media platform specific logos being added to both the web pages and the associated blog posts.

You would now have a three pronged marketing strategy with 
  1. a web page or group of web pages as the base
  2. A blog that backs up the web page / pages and interacts with your social media platforms.
  3. One our more social media platforms that promote and interact with both the blog and associated web pages in ways that the intended target market can reach out to your staff and communicating directly with the appropriate  employees in your organisation through online based forms in your website, on your blog or through the aspects of the social media platform that you have used.